Market Mix Newsletter | Brad Michelson | Substack

Incentives are a great way to acquire new customers at scale without having to overspend on advertising.

Endearing your brand to your audience will pay dividends over time.

Nov 23, 2021

Meat Sweats, Ranch Crocs, cool shirts inside, and earned media strategies inside.

Nov 16, 2021

We work in a reality where community is the most powerful marketing tool a brand can have. And the more brands elevate the presence of their users, the…

Sep 7, 2021

The potential of blockchain gaming, or even single-ecosystem currency gaming, as a massive opportunity for developers and marketers alike.

Aug 31, 2021

A winning brand is someone you want to get stuck in an elevator with. The personality is key.

Aug 24, 2021

Institutions were a primary driver in the current crypto market run. Marketing for them is core to the industry’s success.

Aug 17, 2021

Making smart crypto investing products is a challenge. But offering consumers the ability to invest in crypto on auto-pilot might change everything.

Aug 12, 2021

Market Mix Newsletter

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