What is Market Mix?

Hi, I’m Brad Michelson, the founder of Market Mix. I’m using my experience as a marketer for some of the largest brands in the crypto industry to shed light on the data the helps marketers acquire new customers. Whether it’s SEO research data or brand strategy, I take a deep dive into topics from across the marketing funnel.

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What can I expect to learn?

Well, hopefully a lot. This newsletter tends to dive into the nitty gritty as well as the high-level. Some topics we cover are…

  • Performance marketing

  • Brand marketing

  • Social media

  • Media buying

  • Influencer marketing

  • Email marketing

  • and a lot more…

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Marketing trends from the top brands and creators in crypto, web3, and more.


Building fintech & crypto brands ⚡️ Marketing @eToroUS // Prev @BlockFi, @AirSwap