Market Mix Newsletter

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Apr 28, 2023 • Brad Michelson

January 2022

Paying people to be your customer to cut acquisition costs

Incentives are a great way to acquire new customers at scale without having to overspend on advertising.

Jan 14, 2022 • Brad Michelson

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November 2021

How to build your brand and educate your audience at the same time

Endearing your brand to your audience will pay dividends over time.

Nov 23, 2021 • Brad Michelson

2

Cool swag will get you more users

Meat Sweats, Ranch Crocs, cool shirts inside, and earned media strategies inside.

Nov 16, 2021 • Brad Michelson

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September 2021

Your Customers Are Your Best Growth Channel

We work in a reality where community is the most powerful marketing tool a brand can have. And the more brands elevate the presence of their users, the…

Sep 7, 2021 • Brad Michelson

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August 2021

Blockchain Gaming is an Untapped Opportunity

The potential of blockchain gaming, or even single-ecosystem currency gaming, as a massive opportunity for developers and marketers alike.

Aug 31, 2021 • Brad Michelson

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Think of your brand as a person you would enjoy getting stuck in an elevator with.

A winning brand is someone you want to get stuck in an elevator with. The personality is key.

Aug 24, 2021 • Brad Michelson

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B2B Crypto Marketing is Key to Crypto's Success

Institutions were a primary driver in the current crypto market run. Marketing for them is core to the industry’s success.

Aug 17, 2021 • Brad Michelson

2

Could Crypto Robo-Advisors Bring on The Next Bull Run?

Making smart crypto investing products is a challenge. But offering consumers the ability to invest in crypto on auto-pilot might change everything.

Aug 12, 2021 • Brad Michelson

What Bitcoin Marketers Can Learn From Diamond Companies

Sometimes the trick to coming up with a great brand campaign is taking the best practices from another industry and applying them to your product.

Aug 3, 2021 • Brad Michelson

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July 2021

Twitter Spaces > Clubhouse, and here’s why

Twitter Spaces is better than Clubhouse. And I’ll tell you why.

Jul 27, 2021 • Brad Michelson

1

Paid social ads will bring crypto into the mainstream

Crypto brands are increasing their advertising presence with social ads. It's a huge opportunity to bring crypto to the mainstream under our own terms.

Jul 20, 2021 • Brad Michelson

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