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Paying people to be your customer to cut acquisition costs
Incentives are a great way to acquire new customers at scale without having to overspend on advertising.
Brad Michelson
Jan 14
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Paying people to be your customer to cut acquisition costs
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How to build your brand and educate your audience at the same time
Endearing your brand to your audience will pay dividends over time.
Brad Michelson
Nov 23, 2021
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How to build your brand and educate your audience at the same time
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Cool swag will get you more users
Meat Sweats, Ranch Crocs, cool shirts inside, and earned media strategies inside.
Brad Michelson
Nov 16, 2021
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Cool swag will get you more users
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Your Customers Are Your Best Growth Channel
We work in a reality where community is the most powerful marketing tool a brand can have. And the more brands elevate the presence of their users, the…
Brad Michelson
Sep 7, 2021
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Your Customers Are Your Best Growth Channel
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Blockchain Gaming is an Untapped Opportunity
The potential of blockchain gaming, or even single-ecosystem currency gaming, as a massive opportunity for developers and marketers alike.
Brad Michelson
Aug 31, 2021
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Blockchain Gaming is an Untapped Opportunity
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Think of your brand as a person you would enjoy getting stuck in an elevator with.
A winning brand is someone you want to get stuck in an elevator with. The personality is key.
Brad Michelson
Aug 24, 2021
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Think of your brand as a person you would enjoy getting stuck in an elevator with.
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B2B Crypto Marketing is Key to Crypto's Success
Institutions were a primary driver in the current crypto market run. Marketing for them is core to the industry’s success.
Brad Michelson
Aug 17, 2021
2
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B2B Crypto Marketing is Key to Crypto's Success
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Could Crypto Robo-Advisors Bring on The Next Bull Run?
Making smart crypto investing products is a challenge. But offering consumers the ability to invest in crypto on auto-pilot might change everything.
Brad Michelson
Aug 12, 2021
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Could Crypto Robo-Advisors Bring on The Next Bull Run?
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What Bitcoin Marketers Can Learn From Diamond Companies
Sometimes the trick to coming up with a great brand campaign is taking the best practices from another industry and applying them to your product.
Brad Michelson
Aug 3, 2021
1
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What Bitcoin Marketers Can Learn From Diamond Companies
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Twitter Spaces > Clubhouse, and here’s why
Twitter Spaces is better than Clubhouse. And I’ll tell you why.
Brad Michelson
Jul 27, 2021
1
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Twitter Spaces > Clubhouse, and here’s why
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Paid social ads will bring crypto into the mainstream
Crypto brands are increasing their advertising presence with social ads. It's a huge opportunity to bring crypto to the mainstream under our own terms.
Brad Michelson
Jul 20, 2021
1
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Paid social ads will bring crypto into the mainstream
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Sports, Brought to You by Your Favorite Crypto Companies
Crypto brands are making headlines with major sports sponsorships, stadium naming rights, and athlete endorsements. Is it worth it?
Brad Michelson
Jul 6, 2021
3
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Sports, Brought to You by Your Favorite Crypto Companies
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