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https://marketmix.beehiiv.com/
 • 
Brad Michelson
January 2022
Paying people to be your customer to cut acquisition costs
Incentives are a great way to acquire new customers at scale without having to overspend on advertising.
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Brad Michelson
November 2021
How to build your brand and educate your audience at the same time
Endearing your brand to your audience will pay dividends over time.
 • 
Brad Michelson
Cool swag will get you more users
Meat Sweats, Ranch Crocs, cool shirts inside, and earned media strategies inside.
 • 
Brad Michelson
September 2021
August 2021
Blockchain Gaming is an Untapped Opportunity
The potential of blockchain gaming, or even single-ecosystem currency gaming, as a massive opportunity for developers and marketers alike.
 • 
Brad Michelson
Think of your brand as a person you would enjoy getting stuck in an elevator with.
A winning brand is someone you want to get stuck in an elevator with. The personality is key.
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Brad Michelson
B2B Crypto Marketing is Key to Crypto's Success
Institutions were a primary driver in the current crypto market run. Marketing for them is core to the industry’s success.
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Brad Michelson
Could Crypto Robo-Advisors Bring on The Next Bull Run?
Making smart crypto investing products is a challenge. But offering consumers the ability to invest in crypto on auto-pilot might change everything.
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Brad Michelson
What Bitcoin Marketers Can Learn From Diamond Companies
Sometimes the trick to coming up with a great brand campaign is taking the best practices from another industry and applying them to your product.
 • 
Brad Michelson
July 2021
Twitter Spaces > Clubhouse, and here’s why
Twitter Spaces is better than Clubhouse. And I’ll tell you why.
 • 
Brad Michelson
Paid social ads will bring crypto into the mainstream
Crypto brands are increasing their advertising presence with social ads. It's a huge opportunity to bring crypto to the mainstream under our own terms.
 • 
Brad Michelson
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