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Everyone is hiring. Now is the time to get yourself a new crypto job.
There has never been a better time to get a job in crypto. Every company is hiring. If you've been considering a move, now's the time.
Feb 9, 2021 • 
Brad Michelson
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Everyone is hiring. Now is the time to get yourself a new crypto job.
Blockchain Ads and Ads on the Blockchain
Ads are central to brand recognition strategies. In the crypto industry, there are a lot of ways companies have made an effort to stand out.
Jan 26, 2021 • 
Brad Michelson
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Blockchain Ads and Ads on the Blockchain
Referrals are the Ultimate Growth Hack for Crypto Marketers
Word of mouth is one of the most powerful ways to grow a brand. If you can convince someone your product is worth telling their friends about, you can…
Jan 19, 2021 • 
Brad Michelson
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Referrals are the Ultimate Growth Hack for Crypto Marketers
Crypto Cards Will Leave Bank Cards in the Dust
Banks brought reward cards to the forefront of consumer banking. But a number of crypto companies are working to take this product category to the next…
Feb 16, 2021 • 
Brad Michelson
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Crypto Cards Will Leave Bank Cards in the Dust
Simple Marketing for Complex Crypto Products
One of the biggest challenges for emerging industries is simplifying messaging so that anyone can understand it. This is particularly true for crypto…
Jun 15, 2021 • 
Brad Michelson
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Simple Marketing for Complex Crypto Products
Earning the Crypto Community’s Trust is the Fastest Way to Scale Your Brand
Welcome back.
Mar 23, 2021 • 
Brad Michelson
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Earning the Crypto Community’s Trust is the Fastest Way to Scale Your Brand
You Can Buy Bitcoin on 4 of the Top 5 Finance Apps
Fintech is taking over the mobile world. But the apps are struggling to differentiate from competitors. Their new focus? Bitcoin.
Jan 12, 2021 • 
Brad Michelson
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You Can Buy Bitcoin on 4 of the Top 5 Finance Apps
Cool swag will get you more users
Meat Sweats, Ranch Crocs, cool shirts inside, and earned media strategies inside.
Nov 16, 2021 • 
Brad Michelson
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Cool swag will get you more users
How to build your brand and educate your audience at the same time
Endearing your brand to your audience will pay dividends over time.
Nov 23, 2021 • 
Brad Michelson
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How to build your brand and educate your audience at the same time
Arbitrage Marketing to Find Your Customer
Any marketer can run ads on Facebook or promote posts on Twitter to reach their ideal customer. Good marketers find ways to be a part of their ideal…
Jan 6, 2021 • 
Brad Michelson
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Arbitrage Marketing to Find Your Customer
Anyone Can Be an Influencer, But Not Everyone Can Work With One
Influencer marketing can be one of the best ways to grow your brand and bring in new customers. But it has to be done the right way.
Feb 2, 2021 • 
Brad Michelson
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Market Mix Newsletter
Anyone Can Be an Influencer, But Not Everyone Can Work With One
Paid social ads will bring crypto into the mainstream
Crypto brands are increasing their advertising presence with social ads. It's a huge opportunity to bring crypto to the mainstream under our own terms.
Jul 20, 2021 • 
Brad Michelson
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Paid social ads will bring crypto into the mainstream
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